"Demure" is the fashion industry’s term for “modest.” This headline from a September 2018 Telegraph article describes the growing number of women who don’t want to sacrifice modesty or style when they dress.
The article goes on to state the only thing plunging in 2018 catwalks are hemlines. This year’s fashion shows have given us some of the most modest designer collections since the 1950s.
Designers are finally realizing that women are tired of the assumption—by retailers, fashion houses and mass media—that they must want to expose everything.
If you’re one of these women, you’re in good company! Many of today’s most famous fashion icons value a modest aesthetic in their dress.
Here’s a roundup of three of our favorite articles about the rise of modest fashion.
1. The new allure of demure by the Financial Times
"The trend goes hand in hand with the rise of ‘modest fashion’ as an expression of faith…which has done much to make the new lengths more mainstream. There are now hundreds of thousands of images with the hashtag #modestdressing on Instagram."
2. Demure is more: the rise of modest dressing by the Daily Mail
"Retailers have belatedly realised that women who love fashion tend to do so way beyond their 20s – and this woman typically likes a sleeve on her dress and has no intention of showing her midriff."
3. Demure or dull? Experts liken Meghan Markle's Givenchy dress to iconic designs worn by Grace Kelly, Audrey Hepburn? by Style magazine
"What a strong fashion statement. It’s modern and classic at the same time. The overall look is very ’50s and gorgeous!"
Where do you go to find modest fashion inspiration? What famous women do you admire for their iconic style? Please share in the comments!
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