Our first modest dresses will launch as part of the Rose Collection in August 2019. This fall/winter collection will include ten uniquely designed dresses.
Since spring 2018, we have been working on the Rose Collection. It takes months to perfect the style and fit of a dress, and to source the right fabric and notions.
Read our Brand Promises to see why quality and perfection are so important to us.
Throughout the design process, we pay a lot of attention to the quality and the versatility of our dresses. You will feel the difference when you lift a Paris Bloom dress out of its package. The fabric and stitching make the dresses feel durable and well made. They will also be flexible for your schedule, as many of them can be paired with flats, boots or heels.
The collection is a distinct bouquet of colors that will keep you feeling vibrant and timeless all fall and winter long.
Before we describe our upcoming dress colors, let’s talk about what customers like you said you want in our Paris Bloom design survey.
Your Favorite Patterns
In our design survey, we asked you to tell us your favorite pattern in a dress. Here is what customers answered, in order of preference:
- 1. Solids (26%)
- 2. Floral (21%)
- 3. Lace (17%)
- 4. Stripes (11%)
- 5. Polka dot (11%)
- 6. Plaid (10%)
Your Favorite Colors
ALL of the colors were popular in our design survey! But there were some favorites. Here are the colors customers want to add to their wardrobes, in order of preference:
- 1. Blue (17%)
- 2. Black (14%)
- 3. Green (13%)
- 4. Purple (12%)
- 5. White/ivory (11%)
- 6. Pink (11%)
- 7. Red (10%)
We think all of you will find dresses to love in the Rose Collection. Most of the dresses will come in solid colors, but we will introduce a couple of fall/winter patterns. Our color palette includes several shades of blue as well as black, hunter green, plum, burgundy and red.
Stay tuned over the next few months because we’ll share sneak peeks and color inspiration for all ten dresses in the Rose Collection! For the first sneak peek, discover the Sofia dress.
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