Behind the Scenes

Why We Chose the Name ‘Paris Bloom’

Paris Bloom. Be Timeless.

From the beginning, we knew we wanted to give our company a French-inspired name.

Part of the reason was to honor our French heritage. Our maternal grandparents’ surname is “LaJoye”, which comes from “the joy” in French. And because France—especially Paris—makes us think of joyful times, chic style and timeless elegance. As Audrey Hepburn said, “Paris is always a good idea.”

What else is just as charming and diverse as Paris? The flowers and plants that blossom with variety and freshness throughout the seasons. This is why we’ll be naming our upcoming collections of modest dresses after flowers and other things that bloom.

As our name hints, Paris Bloom dresses combine the timeless appeal of Paris with the new allure of fresh style details.

If you want to learn about our modest dresses, read our Brand Promises here!

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