Commentary

Women Deserve Fashion Choices That Don’t Objectify

Paris Bloom’s inaugural line of modest and modern dresses launches in August.

Many women choose to dress modestly because they want their clothing to reveal their total worth as a person, rather than just parts of their body.

We founded Paris Bloom because these women are tired of the fashion industry dictating sexualized clothing choices.

As the fashion industry and mainstream media promote objectifying images of women, they cause harm. Scientific research shows provocative clothing objectifies and de-humanizes women.

Scientific research shows provocative images dehumanize women.

Studies have found that persons who wore scanty attire, such as a swimsuit, could be viewed as a mere body that exists for the pleasure and use of others.

A journal article in Frontiers of Psychology reviewed a wide range of studies about this topic. When a woman is objectified by her clothing, observers are more likely to deny the existence of her mind, feel less moral concern for her, respond to her as they would an object and perceive her as less competent and less human.

When a woman is objectified by her clothing, observers are more likely to deny the existence of her mind, feel less moral concern for her, respond to her as they would an object and perceive her as less competent and less human.

It is not only men who dehumanize sexualized women. At a basic cognitive level, it’s a widespread practice for both men and women to diminish the human personality of objectified women and view them as objects who are used for pleasure.

But women in provocative clothes do not only struggle with objectification from others. Studies show women tend to self-objectify when they wear skimpy or form-fitting attire.

Persons wearing skin-tight clothing or little clothing are demonstrated to have greater negative feelings towards themselves and their abilities. This negativity affects their intellectual performance. In one study, women who wore bathing suits performed worse on a math test than women who wore sweaters.

Feeling objectified also decreases women’s mental health and leads to depression. It can cause her to behave as a lesser being in social interactions.

The fashion industry chooses to ignore that sexualized clothing decreases women’s feelings of self-worth and grooms men to view women as objects.

This allows them to continue to use sex to sell, and it enables the fashion industry to continue producing scanty styles that do little to conceal and flatter a woman’s dignified shape.

Because objectified women are viewed as less human, granted less moral concern and given more victim blame, men can feel more entitled towards them.

A study published in the Psychology of Women Quarterly showed that men who were exposed to TV with objectifying images of women reported greater likelihood of engaging in sexual coercion and sexually harassing behavior, compared to men who watched professional and neutral portrayals of women.

So why are we told sexualization is empowering?

Despite all this evidence, mainstream media claim that adopting a sexualized image is the choice of an empowered woman.

This allows them to continue to use sex to sell, and it enables the fashion industry to continue producing scanty styles that do little to conceal and flatter a woman’s dignified shape.

The fashion industry chooses to ignore that sexualized clothing decreases women’s feelings of self-worth and grooms men to view women as objects.

We're making classic styles accessible to the average woman.

It is interesting to note that women who have carefully curated public images choose to dress in a more demure fashion. These include wives of heads of states, such as Melania Trump, or royal dignitaries like Kate Middleton.

Paris Bloom is making classic and iconic styles accessible to the average woman. Our Lookbook for fall/winter 2019 will be sent to email subscribers in mid August. Subscribe today and you’ll be one of the first to see our launch styles.

6 thoughts on “Women Deserve Fashion Choices That Don’t Objectify

  1. Mary Lennon says:

    Thank you for doing this work. Unfortunately I live in the UK so may not be able to buy your clothes easily. I believe it was Edith Head who said, ‘Clothes should be tight enough to show you’re a woman, and loose enough to show you’re a lady’ – she hit the nail on the head! May God bless your venture!

    1. Paris Bloom says:

      Great quote by Edith Head!

      We will ship internationally, and hope you will choose to become a customer!

      Thank you for your comment.

  2. Molly says:

    You are an answer to pray! I have said so many times, why isn’t there a company that makes “fashionable” clothing without being immodest. I spend more time looking to see how I can make an outfit modest based on what is available. It would be great to know that I could find something that already is modest, but still attractive. THANK YOU! May God Bless your business. I will be a customer for sure!

  3. Susan says:

    I see your dresses tend to have defined waists and long sleeves. I am post-menopausal, have always had a wide waist and long sleeves don’t help to mitigate the occasional hot flashes I continue to have. Perhaps you could develop a line for the more mature woman, who doesn’t like to emphasize her cleavage above all else? I, too, find myself modifying everything I buy!

  4. Jennifer says:

    I have been struggling with appropriate modest clothing that is pretty. I am looking forward to a purchase.

    Thank you

  5. Juliana Bafundo says:

    Ohh!! Please consider making a line for teens. I’d love that!

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