Have you ever wondered what the average woman’s wardrobe looked like in the 1950s?
It would have been significantly smaller and made up of longer-lasting pieces.
Women used to invest in their clothes
From the 1900s to the 1950s, Americans spent about 12-14% of their annual income on clothing.
Today, the average is about 3%. But our closets have grown much larger. The average American woman is likely to have five times as many clothes as her counterpart in the 1950s.
From our closet to the landfill, and fast
More is not better. With offshoring, our clothes have become cheaper and more disposable.
Over half of all fast fashion produced is thrown away in under a year.
Our landfills are overflowing with clothes … the U.S. sends 21 billions pounds of textiles to landfills every year. That’s 80 pounds of clothing per person each year.
And sadly, even most donated clothes end up in landfills. Less than 15% of secondhand fashion is ever sold.
The vintage secret: Buy less, choose well
With so many fewer clothes, women in the vintage era are remembered for looking polished and well-dressed at home and around the city.
The secret to dressing well is not having more, but choosing fewer and better investment pieces. As Christian Dior said, “It is not money that makes you well dressed: it is understanding.”
At Paris Bloom, we’re inspired by vintage fashion for many reasons. Vintage dresses were constructed with higher quality fabrics, tailored cuts and greater attention to detail. We’re bringing back classic dresses in an era of shapeless, mass produced clothing.