In plain English, here is what we collect when you use ParisBloom.com, why we collect this data, and how we use it.

When you register or purchase from us, we will collect and store indefinitely your name, email, billing and shipping address, phone number (if provided), and IP address in order to better serve you as a customer, to process orders on our website, to provide a better shopping experience, and to maintain the records we need as a company. This includes both online and physical records of this information.

We use cookies to better serve you during the checkout process and to make it easier to remain logged in to the site. In order to allow us to better adapt the website to the needs of our consumers, we do track usage on the site, but you have the opportunity to opt out below.

For more specifics, please see the different categories below. If your questions are not answered on this page, please feel free to contact us with any questions.

In general, we track your Paris Bloom website usage and interactions in order to make changes to optimize our shopping experience, and to better target our advertising efforts to reach the audience most interested in dressing modestly and looking fashionable. To do so, we use three pieces of well-known scripts. Google Analytics, Facebook Pixel, and Pinterest Tag. You can read more specifics about each below. We do not have specific opt-outs for each on our website, so in general we recommend you visit the links below to set your preferences on each site in order to limit or disallow data gathering. This has the added benefit of persisting across all websites, not just ParisBloom.com!

This has become a rather contentious issue as of 2018, with many privacy scandals and fears regarding what your data is being used for. Everyone at Paris Bloom also uses these services and shares the same concerns, so you can be sure we are making every effort to be transparent and good stewards of our visitors!

Google Analytics

Google Analytics allows us to research and change our website to better serve customers. This service uses cookies to track your usage on Paris Bloom. Your page views, browsing habits, and more are captured by Analytics. We anonymize your IP addresses, so no personally identifiable information is collected. If you would like to opt out, you have several options:

  1. You can completely disable cookies in your browser. Please note that this will significantly reduce your user experience on this website.
  2. You can opt out of analytics entirely by using a plugin provided by Google. Visit this link for more information: https://tools.google.com/dlpage/gaoptout
  3. You can opt out just on Paris Bloom by clicking here: Google Analytics Options.

Facebook Pixel

Tracking our customer audience via Facebook is a powerful tool that allows us to advertise and bring the joy of Paris Bloom to our target demographic. We do this through the use of a Facebook script that loads third party cookies on your computer. We do not receive any of your personal information, but if you have provided that information to Facebook and have your settings on Facebook to allow this sort of tracking, Facebook may target you in our advertising. The Facebook pixel will send a hash of your profile ID and information about your pageviews and interactions with our website. Read more on what information Facebook collects.

We do not currently have a specific opt-out functionality on Paris Bloom’s website, so to opt-out, we ask that you visit your Facebook ad preferences.

Pinterest Tag

The Pinterest script we load also allows us to target advertising to Pinterest users who are most likely to enjoy our products. It tracks website usage and allows us to optimize the website to better serve customers. Similar to the Facebook Pixel, it simply gives us trend data and the opportunity to target our advertising to the correct demographic. Learn more and set your Pinterest ad preferences.

When ordering or registering on our site, you will be asked to enter your name, email address, billing and shipping address, and phone number. This data allows us to process your order and maintain our digital and physical records.

Registering is not required for ordering from our website, however, we will require much of the same information if you checkout as a guest. Registering will make it simpler to see your past orders and make future orders.

We give you the option to log in using your Google or Facebook account. This is not required, and is simply for your convenience. We will receive the following information from this login: email address, name, social provider identifier, and access token. Please view the respective Privacy Policies for Google and Facebook for more information on how they use your information.

Our checkout payment service is provided by Stripe or Paypal. Stripe is a payment processing service. As such, they will receive your full name, billing and shipping address, credit card information, CVC, zip code, currency, transaction amount, purchased products IDs, and quantity of products. For more information on how our payment processors handle information, please, see the payment processor’s website. Stripe Privacy PolicyPaypal Privacy Policy.

During checkout, taxes (if applicable) are calculated using TaxJar. Your zip code and a unique customer identifier are passed via TaxJar’s API for the purpose of calculating taxes. TaxJar Privacy Policy.

We calculate and print shipping labels using USPS. For this purpose, we will enter your full name, shipping address, and phone number (if provided) on USPS.com. USPS Privacy Policy.

When you contact us through a form on ParisBloom.com, we use the information provided, typically name, email, phone number, and IP address, to store the record of you contacting us as well as to respond to your message. Unless clearly marked otherwise on the form, we do not share that information outside of our server’s database and our email provider.

If you wish to use the contact forms on this site, providing this information may be required in order to submit the form. If you do not want to provide this information on our website, you can always email us directly at team@parisbloom.com.

Our newsletter signup asks for your email address and will log your IP address as well. This information is sent to Mailchimp for the purposes of administering our list and sending newsletters. Your email address is not shared with anyone else, nor does Mailchimp share your email. Please read more about Mailchimp’s Privacy Policy for more information on how they will safeguard your privacy.

You can opt out at any time using the unsubscribe link at the bottom of our emails, or by visiting your account communication preferences page.

We use a variety of cookies on this site. For the most part, they enhance your user experience and provide us ways to remember what you have in your cart or wishlist. Cookies are also used when  you elect to remember your login, as well as to track customer behavior to better tailor our shopping experience to our users. If you choose to disable cookies, your experience may be very limited, and some parts of the website may not work as expected.

Paris Bloom does honor “Do Not Track” requests.

Paris Bloom complies with the Children’s Online Privacy Protection Rule (“COPPA”). We do not knowingly market to children under 13. If you have any comments or questions concerning COPPA, please contact us.

Paris Bloom takes security very seriously. We guard your data as if it were our own. In fact, our profiles include our address, names, and phone numbers, so we are protecting our own data as well!

The entire website uses a secure https connection, so your data is protected in transmission. Your data is stored on a private server using secure methods such as private key access and two-factor identification in order to prevent outside access to data.

Our server is automatically kept up to date, so we will always have the latest security updates available.

In the case of a breach, we will fix the problem and notify users within 24 hours.

We, like you, are avid online shoppers, and understand how frustrating it can be to have your information out there on the internet. You want control of that information! To solve that, we have two options available to users.

You can request a report of any information we have stored related to your username or email address.

You can request that we delete any information we have on you. Please note that due to the nature of our business, we will delete personal information stored on our servers, but will keep hard copies that contain your name, address, phone number, and past orders. This is mandatory for us to operate our business, but we will gladly remove any of your information from online.

Please contact us using the form on this page to request information or deletion. Include your name and email address and we’ll get back to you within a few days to get the process started.

This policy is effective 25 May, 2018. Any changes to this policy will be emailed out to our database of customers, as well as posted on our website.

Last updated: 12 November, 2018.

Changes: added our newsletter privacy policy. Read more

Privacy Policy Contact Form

Please use this contact form for any privacy policy related questions. If you would like to contact us for anything else, you can use our contact Paris Bloom page. Please allow a few days for responses to privacy policy requests. This time is used for us to receive the request, research an answer, and compile any data we may need to send to you. Thank you.